Marketing Consulting & Qualitative Research

Marketing is all about people: How does my target group tick – what needs does it have, what are its wishes and concerns, how does it behave? How can I address or even inspire my target group?

 

As a marketing consultant with many years of experience and a trained psychologist, I learned how to get to the bottom of these questions. During my career I have identified the following principles for successful consulting: Professional expertise & know-how, performance & efficiency, passion & curiosity as well as empathy.

 

These principles guide me in all my projects and in cooperation with my network of high-quality business partners I am able to support you in your projects in the best possible way. 

Portfolio

My services support you in all phases of the marketing process: 

  • Development of Products & Services / Design Thinking / Concept Tests / Co-Creation Workshops
  • Brand Image Studies
  • Customer Journeys (incl. Touchpoint & Paintpoint 

           Analyses, Customer Satisfaction etc.)

  • Ethnographic Studies & Diaries 
  • Usability Tests
  • Development of Personas
  • Internal Corporate Communications 

About me

I worked as a qualitative Project Manager for one of the leading Swiss market research companies from 2009 to 2019 (the last two years as Managing Director) and gained extensive experience in numerous industries such as FMCG, Finance & Insurance, Healthcare, Media, Telecommunication, Tobacco, Politics, Transportation or Automotive.

 

Due to my bilingualism – (Swiss)German and French – I have carried out many national and international projects and thus acquired expertise in cross-cultural particularities.

 

Contact

Do you have a request where you are looking for external support? Get in touch with me and we will see together how I can help you – I look forward to hearing from you.


Mail: [email protected]
Phone: +41 (0)76 430 13 67